The Full Story
About NOROO
NOROO Group is a South Korean conglomerate primarily known for its leadership in the paint, coatings, and chemical industries. Founded in 1945, NOROO has grown into a diversified group of companies with a strong emphasis on innovation, sustainability, and high-performance materials.
NOROO Group operates a robust automotive division encompassing both refinish and OEM coatings. Its Automotive Refinish segment, launched in 1980, develops eco-friendly, high-performance products and automatic color matching tools, and has expanded globally through partnerships and local operations. Meanwhile, NOROO Automotive Coatings Co., Ltd., founded in 1995 , supplies advanced OEM coatings to major manufacturers such as Hyundai, Kia, Ford, GM, Toyota, Honda, Nissan, BMW, Mercedes Benz, etc. With R&D centers, large-scale manufacturing, and a presence in the US, Mexico, Brazil, China, India, Czech republic, and beyond, NOROO’s automotive division is recognized for its innovation, sustainability, and global reach in both the aftermarket and original equipment sectors.
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Mission
Our mission is to make NOROO's premium OEM automotive paint solutions accessible to all by distributing high-quality, performance-driven products at affordable prices. We are committed to supporting Jobbers, body shops, and aftermarket professionals with innovative coatings that meet the highest industry standards for durability and color accuracy. Through continuous research, distribution, and customer-focused service, we aim to bridge the gap between cost-efficiency and superior quality—ensuring that every vehicle, regardless of market or region, benefits from the excellence of OEM-grade finishes.